Another Big CVB Win

LIFE + STYLE

The Columbia County Convention and Visitors Bureau has won the Southeast Tourism Society’s Best Marketing Campaign Under $100,000 Shining Example Award for its Serene 18 Paddle Trail promotion. 

Produced by Augusta marketing firm Kruhu, the campaign consists primarily of digital and social media ads starring waterway trail guides Redford and Benny. The videos went viral, and the CVB issued more than 10,000 passports for the 18 square miles of trails. 

The campaign also won the Best Integrated Marketing and Messaging Campaign Under $1 Million Award from the U.S. Travel Association, the TravelBlazer Award from the Georgia Association of Convention and Visitors Bureaus and a Gold Addy from the American Advertising Federation.