PAM LIGHTSEY – Jim Courson Realty

Women In Business

What is the key to forming a good relationship with your clients? My mother, who has held a broker’s license since 1976, gave me the best advice I ever received: Make sure to listen to your clients. Many agents “hear” their clients, but they don’t “listen” to them. The key to forming a good relationship with my clients is to find out their end goal and how they would like to get there.
How would you describe the current real estate market? The current market is changing, and we still see multiple offers and intense competitiveness. The anxiety levels are high for buyers and sellers. Buyers are making multiple offers, and being outbid is a reality right now. Sellers have to select from multiple offers. Agents put in long hours, and my job is to keep my clients as calm as possible and to keep them informed through every step of the process. Buying or selling a home should be exciting, not something to dread.

Pam Lightsey – The Professionals at Jim Courson Realty
Licensed in GA and SC
4063 COLUMBIA RD, MARTINEZ, GA | C: (706) 840-2087 or O: (706) 860-3032 pam@pamlightsey.com | www.PamLightsey.com