Columbia County Convention & Visitors Bureau recently was awarded first place from the U.S. Travel Association for the best integrated marketing and messaging campaign in the nation among destination marketing organizations for its Serene18 Paddle Trail campaign. More than 400 nominations were received.
The CVB worked with Kruhu and Cineloco to develop the humorous promotional videos starring Redford and Benny as two scouts that showcase the fun that kayakers and canoers can have on area waterways.
The videos have been viewed nearly a quarter of a million times, reaching more than 4 million people. As a result, hundreds of people have visited Columbia County to paddle the trails.